Canadian Company Leads with New Technology
That Tracks Vehicles, Staff And Family |
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| New SiM innovations track everything from
company cars, speeding teens and Alzheimer patients. Latest
product alerts you when your car (or family member) is breaking
speed limits or in unapproved areas. |
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Solutions Into Motion Limited (SiM) has burst
onto Canada’s tech scene with the introduction of ingenious
monitoring products using cell phones, GPS and the web.
SiM is a privately owned Canadian company which already has
more than 3,500 of its GPS enabled cell-phones deployed by hundreds
of Canadian companies to keep track of their work forces.
By merging GPS, cellular and web-based technology SiM has helped
businesses monitor employee whereabouts and to track business
assets, in the process lowering insurance rates, fuel costs
and depreciation as well as providing piece of mind to workers.
Recently, new variations of SiM technology have captured the
eye of consumer users. The utilization of SiM technology to
help families keep tabs on their cars while on loan to teenagers
is the key behind all the buzz.
SiM is grabbing headlines with its ingenious, somewhat controversial
product Trackem that tracks your vehicle’s location and
speed, and alerts you when your car (or family member) is breaking
speed limits or is in unapproved areas. As pre-set speed metrics
or boundaries are breached, Trackem send users an email or text
message.
Families are gravitating to the product for anti-auto-theft
reasons resulting in lower insurance rates, however, more for
the peace of mind it offers parents and the enhanced safety
it brings to their children.
Vince Poloniato, President of SiM, says, “While teenagers
may at first perceive this technology to be restrictive, surprisingly
our findings show the opposite to be true. We’re finding
parents actually grant more freedom and mobility to the teen
using Trackem.”
The public can order ‘Trackem Lite’ for their cars
by visiting online at www.trackem.com.
The introduction of Trackem Lite builds on the success of a
Trackem GPS equipped cell phone already sold through more than
200 dealers across Canada.
Now, Poloniato is broadening applications of the technology
with numerous new variations and distribution channels, including
expansion into automotive, farm and heavy equipment sectors.
“To keep up with demand we’re actively pursing distribution
partners across North America,” says Poloniato.
SiM business users have turned the Trackem enabled cell phones
into business advantage in many unique ways. In one case, a
transportation company was penalized with $400 of extra charges
for allegedly failing to meet a crane company at an appointed
drop site. The company refuted the claim, using Trackem to prove
they were there.
While not without controversy, the monitoring and tracking falls
well within privacy regulations. And it is effective.
In one instance, children of an Alzheimer’s patient bought
a Trackem cell phone and gave it to their father. When he goes
for a walk, they know where he is. When he gets lost and confused,
the family uses the Internet to locate him and send assistance.
Solutions Into Motion is a new spin-off company of Hamilton-based
wireless distributor Primeline Connections established in 1996.
Solutions Into Motion is carving a niche in the wireless industry
with unique solutions that combine GPS, cellular and Internet. |
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Press Release: April 13, 2006
