Vince Poloniato, President of Solutions Into Motion

Vince Poloniato joined the wireless communications revolution by happenstance. Now he’s helping expand its boundaries.

Vince bought his first cell phone in 1989, but never received a bill. Eventually, he called the dealer. The bills hadn’t been sent on purpose, he was told. It was a recruitment tactic for the owner to lure him from his job selling fax machines to dealer networks. It was good call for both. Vince joined and never looked back. After helping grow that business, Vince set up Primeline Connections in 1996. As owner/operator, he was one of Ontario’s largest Telus Mobility dealers and one of Canada’s Top 3 Motorola dealers. In 2003 and 2004 he received the ‘Motorola Best Dealer in the World Award’.

His increasing frustration with the industry – and particularly the frustration end users were feeling with ever-more complicated and expensive applications – pushed him to open Solutions Into Motion (SiM), a company focused on providing simple, affordable and useful technology.

With Trackem, the University of Western Ontario graduate is delivering on his goal. Trackem, launched in April 2004, allows business owners and families to use the Internet and Global Positioning to monitor vehicles, staff and family members while they are driving, or through their cell phone. More than 3,500 Trackem cell phones are in use in Canada and the ‘location-based services’ (LBS) category is exploding. It has made the unmanageable, manageable.

Trackem, for business vehicles and cell phones, tracks stolen equipment, tracks employees on the road and adds safety and efficiency to the workplace. The net result is increased profitability and productivity.

Trackem Lite, for personal vehicles benefits families with trusting relationships and with more extreme family dynamics. It allows parents to locate family members in real time, set travel limits, monitor vehicle speeds and save on insurance due to anti-theft technology. The greatest benefit is the additional peace of mind and safety. With the concept proven and more than 200 Trackem dealers across Canada, Vince, 40, and a father of three, is bringing the simple, affordable technology across the country to vehicle dealerships and his burgeoning dealer network.